San Francisco, CA-June 24, 2026
Custom AI model trained on PlaceIQ visitation data and deployed directly within OpenX supply infrastructure enables real-time impression-level decisioning before the bid, driving superior in-store visitation outcomes
inPowered AI, the leading sell-side AI decisioning platform, today announced results from a campaign with OpenX, The Intelligent SSP™, and PlaceIQ™ Location Data by Precisely, that delivered an 80% reduction in cost per store visit for a leading national business services and printing retailer, outperforming all other partners participating in the campaign.
The retailer, which operates thousands of locations nationwide, sought to drive incremental in-store visits through programmatic display advertising, with Cost per Store Visit serving as the primary performance metric. Traditional programmatic approaches are generally limited to optimizing after bid requests are generated and often rely on proxy metrics such as clicks, engagement, or viewability rather than actual business outcomes.
To address this challenge, inPowered AI, OpenX, and Precisely collaborated to introduce a new approach to programmatic execution: containerized AI decisioning at the source of supply.
inPowered AI developed a custom AI model specifically designed to predict and optimize for store visitation outcomes. The model was trained using real-world visitation data by Precisely, powered by PlaceIQ location data, and combined with exchange-wide bidstream signals from OpenX. The resulting model was deployed within inPowered AI’s containerized environment on OpenX Build™, which enabled real-time, impression-level evaluation across the full breadth of OpenX supply before bid requests reached the DSP, enabling real-time, customizable decisioning environments for advertiser-controlled AI with no added latency.
Unlike traditional approaches that optimize after inventory enters an auction, the solution evaluated every impression opportunity upstream within the supply path, identifying those most likely to drive measurable store visits while filtering out lower-value inventory before media spend occurred.
The solution was activated through an AI-powered private marketplace (PMP) deal, ensuring that only impressions with the highest predicted likelihood of driving store visits were made available for bidding. This allowed media investment to be concentrated on inventory most likely to generate real-world business outcomes.
As a result, the inPowered AI solution delivered the most efficient performance in the campaign, reducing cost per store visit by 80% compared to other participating partners.
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Our objective was to drive real business outcomes, not simply improve media metrics," said a spokesperson for the retailer. "By leveraging inPowered AI’s decisioning capabilities within OpenX and utilizing PlaceIQ visitation intelligence, we were able to identify higher-value opportunities and significantly improve the efficiency of our store visitation campaigns."
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This campaign demonstrates the power of making decisions before the bid," said Pirouz Nilforoush, Co-Founder and President of inPowered AI. "By training directly on real-world visitation data and evaluating impressions at the source of supply, we’re able to deliver materially better outcomes than traditional programmatic approaches. Containerized AI enables brands to bring their own intelligence directly into the supply path and optimize for actual business results."
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OpenX is redefining supply-side intelligence to enable smarter, outcome-based decisioning for marketers," said Joel Meyer, CTO at OpenX. "By supporting real-time AI decisioning on the supply side through OpenX Build, we empower partners like inPowered AI to curate high-quality inventory, optimize for real-world outcomes before a bid is placed, and create measurable value for advertisers."
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An 80% reduction in cost per store visit is exactly the kind of result that demonstrates why real-world movement and visitation data is such a powerful signal for audience optimization," said Dan Maxwell, Senior Vice President, Product & Technology, Precisely. "PlaceIQ is ideal to connect advertising to real-world behavior, and partnering with OpenX and inPowered AI to deploy that intelligence directly within the supply path shows what's possible when the right data is applied at the right moment."
This campaign highlights the evolution of programmatic advertising from post-bid optimization toward supply-side decisioning. By moving intelligence upstream, advertisers can identify and activate high-value opportunities before entering an auction, improving efficiency while maximizing business outcomes.
By combining OpenX’s quality supply infrastructure, The visitation intelligence in PlaceIQ, and inPowered AI’s containerized decisioning technology, brands can now optimize directly for real-world outcomes rather than media proxies.
About inPowered AI
inPowered AI is the leading sell-side AI decisioning platform. The company’s AI models run directly on the exchange, enabling agencies and brands to deliver better outcomes through real-time, impression-level decisioning. The company is backed by strategic investors and industry operators and is at the forefront of enabling intelligence on the sell-side.
About OpenX
OpenX is The Intelligent SSP™ (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at
www.openx.com.
About Precisely
As a global leader in data integrity, Precisely ensures that your data is accurate, consistent, and contextual. Our portfolio, featuring the Precisely Data Integrity Suite, brings together software, data, and data strategy consulting services. This unique combination enables organizations to move to Agentic-Ready Data, the highest-quality of data that is integrated, governed, and enriched for AI, automation, and analytics initiatives at enterprise scale. Over 12,000 organizations in more than 100 countries, including 95 of the Fortune 100, trust Precisely to support some of the world’s most complex, regulated, and mission-critical data environments. Learn more at
www.precisely.com.
