Power Your SSP Marketplaces With
Proprietary AI

Train custom algorithms on your proprietary data, deploy them across every major SSP, and create differentiated PMPs with real-time impression-level decisioning.

Experience DecisioningOS

Create AI-Optimized PMPs
Powered by Your Data

Turn your proprietary data and algorithms into differentiated marketplace products buyers can activate through their existing DSPs.

Your Marketplace Seats

Index ExchangeMagniteOpenXPubMatic

Train and deploy your proprietary custom algos across every connected SSP.

AI-Optimized PMPs

Deal ID:DOS-4417-STV
Outcome:Store Visits

Create PMPs for specific customers and outcomes across your SSP marketplace seats.

Real-Time Decisioning

High propensity for Store Visits
Low propensity for Store Visits
High propensity for Store Visits

Your proprietary AI determines in real time which impressions enter each deal.

Your data.
 Your AI. Your differentiated PMPs.

Connect the SSP Marketplace
Seats You Already Operate

DecisioningOS connects directly to your existing marketplace seats across:

Index Exchange, Magnite, OpenX, PubMatic

Keep your direct SSP relationships, contracts and marketplace ownership. DecisioningOS adds a unified intelligence and management layer across them. Create and manage deals across supply partners, deploy proprietary algos into SSP infrastructure and bring performance across SSPs into one view.

Your marketplace seats remain yours. DecisioningOS makes them intelligent.

Train Proprietary Custom Algos for Outcomes

Turn your proprietary data into unique features that power every custom algo you train. Bring your audience, purchase, commerce, content, campaign-performance and planning data into DecisioningOS. DecisioningOS transforms that data into proprietary features unique to your business. Those features become the foundation for custom algos trained to drive outcomes including:

Brand Lift

KantarUpwaveCint

Incremental Reach

Innovid

Store Visits

PlaceIQ

Attention

Adelaide

Conversions

Conversions partner

ROAS

DSPs

Integrated outcome signals from leading measurement companies, data platforms and DSPs teach each algo which combinations of your proprietary features are most likely to deliver the desired result. Review the features driving predicted performance and continuously retrain your algos as new data and outcomes become available.

Your data powers the features. Your features power every algo.

Deploy Custom Algos Across Every Major SSP

Train a proprietary custom algo once and deploy the same intelligence across:

Index Exchange, Magnite, OpenX, PubMatic

DecisioningOS deploys your algos in containers directly inside each connected SSP.

No separate AI infrastructure, deployment stack or integration to build for every supply partner. Update your algo once and bring the same intelligence across all your SSP marketplaces.

One algo. Every major SSP.

Scale Custom Algos on Containerized AI Infrastructure Built for the Full Bidstream

Give your algos access to the bid-request scale required to power outcome-driven deals.

Index Exchange
Magnite
OpenX
PubMatic

Your Algos, Containerized

Deploy custom algos in containers across every major SSP.

Every Bid Request

Score every bid request in real time—not a limited sample.

Quality at Scale

Prioritize the best opportunities without sacrificing scale.

Without access to the full bidstream, model-powered deals may not receive enough bid requests to achieve meaningful scale.
DecisioningOS gives your custom algos the infrastructure to deliver both precision and scale.

Bring Your Intelligence Across the Marketplace Lifecycle

DecisioningOS gives you one platform to train proprietary custom algos and put them to work across every stage of your marketplaces.

Train

Train proprietary custom algos using your data, features and customer outcomes.

Deploy

Deploy the same algo in containers directly inside every connected SSP.

Activate

Create deals across SSPs, apply your proprietary custom algos to each deal and make them available through the DSPs your teams and customers already use.

Optimize

Use marketplace performance and new outcome data to continuously improve your algos and strategies.

Measure

Bring performance across SSPs, DSPs and deals into a unified view.

One platform for training, deployment, activation, optimization and measurement.

AI-Powered Marketplaces Only You Can Offer

Turn your proprietary data and expertise into custom algos that power differentiated marketplaces across SSPs.

Offer every client an AI-optimized marketplace built around their unique needs. Train proprietary custom algos using your audience intelligence, campaign performance, planning methodologies and client learnings. Deploy them across your SSP marketplace seats to create differentiated PMPs for specific clients, outcomes and strategies.

Give clients proprietary marketplace solutions no other agency can offer—while maintaining your direct SSP and DSP relationships.

Move beyond selling audience segments. Turn your purchase, transaction, commerce, audience and identity data into proprietary features that power custom algos. Deploy those algos across your SSP marketplace seats to create AI-optimized PMPs for specific advertiser outcomes. Your AI evaluates impressions in real time, allowing agencies and advertisers to buy against the outcomes your data is uniquely positioned to predict.

Monetize your data as an outcome-driven marketplace product—not just an audience segment.

Move beyond deals built around traditional audience and contextual segments. Turn your audience, content, engagement and commerce data into proprietary custom algos that optimize impression selection in real time. Deploy those algos across your SSP marketplace seats to create AI-optimized PMPs designed around specific advertisers and outcomes.

Offer advertisers differentiated PMPs powered by data and intelligence only you can provide.

Your data. Your marketplaces. Your advantage.

AI-Power Your SSP Marketplaces

Put your proprietary data and algorithms to work across the SSP marketplace seats you already operate.

DecisioningOS gives you the containerized AI infrastructure to train, deploy and run your intelligence across every major SSP—then activate, optimize and measure your marketplaces from one platform.

Your SSP relationships. Your data. Your algorithms.
One platform.

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Explore Case Studies

National Business
Services Retailer
Reduced Cost Per Store
Visit by 80%

How Sell-Side
Decisioning Drove a 75%
Drop in Cost per Visit
for a Major Retailer

Soft Drink Brand
Increases Targeted
Reach by 53% with
Sell-Side AI Decisioning